Conventional paper printed publications have ruled the publishing industry for more than a century. But, today is the time of digital publications. At the present time, more and more business managers and publishers are into digital publications. This paradigm shift has taken place in view of the great advantages offered by digital publication software. The software not only saves expenses and overheads but also offer astonishing features.
Without a doubt, the rise of digital publishing started soon after the launch of the internet. People started accessing information and browsing products and services on the internet. Further, the usage of paper printed publications has got its last nail in its coffin after the COVID19 pandemic. A large number of publishing houses have been shut or get on the verge of shutting down in the pandemic. This happens because of the fear of handling conventional publications plus their advertisement and circulation revenue have been severely impacted. These factors have compelled a lot of publishers and business owners around the world to enter in the globe of online or digital publishing. Their entry becomes easy and convenient with digital publication software.
How digital publishing is different from conventional publishing?
Online or digital publishing is the means of publishing via digital means. This type of publishing is made available to readers via the internet. The readers can go through the digital content using their smartphones, tabs, laptops, etc. At present, there are a lot of electronic readers available in the market for instance Kindle that are solely used for the objective of reading digital content.
Conventional paper printed publishing means printing on paper using ink and then made available to the readers via physical distribution to their doorsteps or just made available to the local vendors and libraries.
The main difference between digital publishing and conventional publishing is cost. Digital publishing is much more cost effective than the latter. Digital publishers do not need to spend money on paper and costly publishing and distribution. They can simply make a digital publication and make as many copies of it as they want without spending a lot of money. Further, they can distribute the same via digital means using just some clicks on the mouse.
Editing is super easy in the world of digital publishing
Unlike conventional paper printed publications, digital publications can be edited at any given point of time. And this editing can be carried out without any cost involved and quickly. On the contrary, digital publishers can’t edit their paper publications as soon as they are out for delivery. Moreover, print is permanent and if you want to make changes in your print publications, you have to spend a lot of time and effort.
The power of multi platforms can be availed in digital publishing
With the help of a digital publication software program, you can avail yourself of multiple platforms to increase your reader base and brand awareness. You can instantly share your digital publications on different social media sites using one click. Further, you can email it to a friend or relative in no time. These features let you avail the power of multi platforms.
Not to mention, social media is a giant platform wherein you can find billions of people sharing and following. You can make use of this huge market for your benefit.
The bottom line
Digital publishing far outweighs conventional paper printed publishing when it comes to cost effectiveness, convenience, time, and effort. Further, digital publishing overpowers traditional publishing when it comes to ‘reach’. In a nutshell, be a smart publisher and choose what is going to last in the long run and i.e. digital publishing.
