A lot of business owners often struggle to drive traffic to their websites. However, with the right strategies, it is pretty easy to do.
A few of the tried and tested strategies are given-below:
1. Digital flipbooks
Without a doubt, digital flipbooks are one of the best ways to engage more people and generate qualified leads. With the help of digital flipbooks, you can not only drive more traffic to your business, but also convert leads into paying customers.
You can embed your flipbook into you website, share via email or direct link, or post to your social media accounts. As a result, flipbooks allow you to use an omnichannel approach to get more traffic.
2. Search engine optimization
The second way to increase traffic to your website is by using search engine optimization or SEO. SEO helps search engines find and index your pages so that they appear higher on the search engine results list when someone searches for a word or phrase related to what you offer on your website. The more popular your website, the better chance it has of appearing higher on these search results lists.
Further, to make your content on top of the SERPs, make sure you have done the On-page SEO right. Include titles, meta descriptions, headers, alt-text, etc. Further, make sure to stuff relevant keywords in your content. However, user intent should be kept in mind while doing On-page SEO.
The key here is quality over quantity; if you have many low-quality links pointing at your site then there are chances they would have a negative effect on its ranking whereas if you have just a few backlinks but of high-quality pointing at it then they will have a great positive effect on its ranking, giving you more exposure to potential customers and increased sales!
Bonus tip: You can outreach to big players in your industry and try to exchange backlinks with them.
4. Social media
A typical person spends around 2 and a half hours each day on social media, which means more than a month in a year (source DataReportal). As a business owner, you should take advantage of this opportunity and drive them to your website.
You can post images, videos, and infographics related to your industry on different social media platforms like Facebook, Instagram, and Twitter. You can engage with more followers by replying them. You can also include relevant hashtags in your posts. Further, make sure to include a CTA that takes the user back to your site.
5. Guest blogging
Guest blogging is one of the best ways to increase your website traffic. With the help of guest blogging, you can boost referral traffic, get backlinks, and enhance your search engine results page (SERP) rankings.
To start guest blogging, you need to find the relevant websites to pitch and study their guest posting guidelines. Further, make sure to check their traffic and domain authority. It will be an icing on the cake if the website owners agree to promote your posts on their social media accounts.