Digital marketing is ever-evolving and keeping up with its trends can be difficult. Being an
effective marketer requires being aware of emerging digital marketing trends to maximize results
and stay ahead of the competition.
Here are a few of the biggest digital marketing trends that will help expand your business.
Trends to Keep an Eye Out for in Digital Marketing Today as a Marketer
- Influencer Marketing
Influencer marketing is a form of digital strategy in which businesses collaborate with influential
figures on social media to promote their products and services, increasing brand recognition
while expanding reach into new audiences on various social media platforms.
Influencer marketing is an effective strategy to reach India’s large youth population. Influencer
marketing surpassed INR 12 billion as of 2022 and projections estimate its value will increase
25% annually over five years.
Influencer marketing enables brands to build credibility and trust among their consumers by
tapping into a wider audience. - Omnichannel Marketing
With a billion mobile phone users and more than 500 million social media subscribers, India
ranks among the world’s largest and fastest-growing digitally enable consumer markets. Modern
customers now prioritize convenience over price; customer experience should take priority in
any business’s marketing plan for success (Source). Omnichannel strategies must become part of
every organization’s strategic plan to compete effectively in India’s consumer market (Source).
Omnichannel marketing by digital marketing company enables companies to deliver an
exceptional user experience across all channels. Omnichannel marketing is a marketing tactic
that ensures customer engagement on each channel – mapping customer personas and
considering customer journey across platforms and devices is essential in providing exceptional
buyer journey experiences for customers. - Artificial Intelligence
Artificial intelligence, commonly referred to as AI, refers to the practice of designing artificial
computer systems that mimic human cognitive capabilities.
Artificial Intelligence can be applied across industries to identify customer needs and
requirements, automate business processes, gain competitive advantages, and uncover buying
behavior patterns as well as monitor and create effective marketing strategies.
AI applications like machine learning and deep learning are being leveraged for customer and
marketing activities such as content production, monitoring ads, customer interactions, etc.
AI is expected to make a positive contribution to India’s economy. A report indicates that data
and AI could add an estimated $525-600 billion to GDP by 2025.
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- Video Marketing
Video marketing is an effective digital strategy to expand customer bases for businesses seeking
expansion. Videos in particular have proven powerful due to being easy for viewers to digest,
entertaining, and informative – making this trend one to keep an eye on in 2023. - Metaverse
A metaverse is a general term describing how people interact with technology, specifically a 3D
cyberspace that uses advanced techniques like virtual reality (VR), augmented reality (AR), and
other innovative internet technologies to give customers an experience online while doing
business.
Even though Metaverse utilizes virtual and augmented reality technologies, that doesn’t preclude
its access from other internet-enabled devices such as laptops, phones, or other gadgets.
According to DappRadar’s report, India ranks fifth only behind the US, Indonesia, Japan, and the
Philippines when it comes to interest in metaverse projects. India boasts an expanding young
population as well as a robust start-up ecosystem and access to an expansive talent pool; all
factors which could prove pivotal in creating the Metaverse. - Long-Form Content
Long-form content provides viewers with detailed and extensive information about a product,
brand, or service. B2B and B2C marketers alike have found long-form pieces more effective than
short ones – so be on the lookout for this digital marketing trend in 2023.
Pro-tip:
Long-form content marketing can increase brand visibility and customer engagement more
effectively than short posts of 3000 or fewer words, as longer pieces offer the possibility for
increased interaction between readers. - Progressive Web Pages
Progressive web pages (PWPs) are websites that send push notifications, load faster than other
pages, and are accessible offline – meeting users’ expectations for websites with excellent user
interfaces. This latest digital marketing trend is projected to gain even greater traction by 2023.
- Chatbots
Chatbots allow people to quickly and efficiently locate information without human interaction,
quickly responding to frequently posed customer queries without human interference and helping
users make marketing decisions more effectively than before. Their core characteristics include
global audience targeting, 24/7 availability and quickly answering frequently posed customer
questions without human interference – essential features that enable Chatbots to help make
marketing decisions faster than before. - Mobile Optimization
Marketers looking to expand the visibility and reach of their brand online are turning their focus
towards mobile optimization as an effective strategy for providing engaging mobile browsing
experiences to their users.
Mobile optimization can become an indispensable marketing strategy to draw users to your app. - Live Streaming has the potential to become one of the defining digital marketing trends,
connecting with audiences on an emotional level directly and lastingly.
Live streaming saw significant growth in India between 2016-2018, as search volumes for
“Facebook Live Stream” skyrocketed 300% according to reports; search trends continued their
upward trajectory with more Indians searching the term.
Immersive experience tools such as AR, VR, and 360-degree streaming make live streaming
accessible and part of daily life, moving beyond being simply a marketing tactic. - Search Engine Optimisation (SEO)
In today’s digital environment, businesses must ensure their website and content can be easily
found through search engine result pages (SERPs), offering both long-term traffic gains as well
as short-term gains for immediate visibility on SERPs. While SEO has long been part of
marketing strategies, its use in modern marketing strategies is increasingly commonplace.
Marketers who invested in SEO strategies in 2022 and saw an increase in website traffic will
redouble their efforts in 2023. - Social Marketplace
With ever-evolving algorithms on social media platforms like Facebook and Instagram, brands
are finding it increasingly effective to use an online marketplace as a channel to sell directly to
their target market.
The social media marketplace has proven invaluable in connecting brands with a global
audience, engaging and engaging them (global audience), increasing brand recognition, etc.
As digital technologies and trends transform marketing landscapes, businesses that adapt their
strategies accordingly can thrive in this ever-evolving era. Doing so allows for brand innovation,
customer engagement, and long-term business expansion.
